In this blog, I endeavor to share thoughts about issues that I find timely and compelling that relate to White Rhino Partners primary functions in executive recruiting and career counseling: leadership, business issues, recruiting trends, Renaissance Men and Women in the world, Service Academies and their graduates, helping military leaders transition to leadership roles in the business world. We also feature reviews of relevant books and profiles of client companies and candidates.
Thursday, November 20, 2014
Review of "Your Brand" by Michael Brito - Turning Your Company Into A Media Company
In the briskly paced "Your Brand," Michael Brito's approach to explicating what a Social Business Strategy is and how to execute one for your company is straight forward and comprehensive. He offers a point by point explanation and step by step formula for executing on such a strategy of turning whatever business you may be operating into a media company that tells its own story effectively and in a dynamic and timely manner.
I was particularly gratified when I saw that a company that I know well, and use each day, GaggleAmp, was included in the list of necessary ingredients for a balanced diet of social media. GaggleAmp enhances and amplifies a company's ability to use its own employees to tell the company's story to their own individual social networks. (pages 85-86)
GaggleAmp Website
This book is a "must have" for the persons who are responsible for organizing the way that their company authors its narrative and presents that ever-changing narrative to the world in a way that is consistent and compelling.
Enjoy!
Al Chase
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