Review of "Your Brand" by Michael Brito - Turning Your Company Into A Media Company

In the briskly paced "Your Brand," Michael Brito's approach to explicating what a Social Business Strategy is and how to execute one for your company is straight forward and comprehensive.  He offers a point by point explanation and step by step formula for executing on such a strategy of turning whatever business you may be operating into a media company that tells its own story effectively and in a dynamic and timely manner.

I was particularly gratified when I saw that a company that I know well, and use each day, GaggleAmp, was included in the list of necessary ingredients for a balanced diet of social media.  GaggleAmp enhances and amplifies a company's ability to use its own employees to tell the company's story to their own individual social networks. (pages 85-86)

GaggleAmp Website


This book is a "must have" for the persons who are responsible for organizing the way that their company authors its narrative and presents that ever-changing narrative to the world in a way that is consistent and compelling.

Enjoy!

Al Chase

White Rhino Partners Expands Its Executive Coaching Practice

"I am an executive coach who helps senior executives build extraordinary teams – either by developing existing team members or finding and hiring new members."

Over the past several months, I have received a growing number of requests to provide executive coaching services from men and women eager to improve their communication and leadership skills. I have worked with senior executives from Fortune 100 companies and Founding CEOs of start-ups - and everything in between.

Since the marketplace seems to be speaking loudly, I have made the decision to devote more of my time to coaching.  I will continue to provide executive search services to client companies as required, but my goal is to work with client companies in an integrated way that incorporates both coaching and recruiting.

Over the next few months in this Blog, I will share case studies of clients with whom I have worked.

I am asking for your help in getting the word out about the increased availability of coaching services. If you have benefited in the past from my coaching or mentoring, I would ask you to think of two or three men and women executives who could use the wisdom and coaching of White Rhino Partners, and send them my way.

I have a growing list of clients in Boston and New York with whom I work on a face-to-face basis, but coaching via telephone and Skype is also an option, so geography need not be a limiting factor.

I can be most easily reached by e-mail at: achase47@gmail.com

Thank you for helping to spread the word.

Al